‘Millennials on Steroids’: Is Your Brand Ready for Generation Z? Press Interview with knowledge@wharton
The Wharton School of Business (U Penn) recently approached me for an interview about marketing to Gen Z. Solid interview filled with a speedy exchange of insights, a well written article (featuring me) and fantastic press for gettinggenz.com.
“Because this generation is extremely ethnically diverse, they embrace diversity and they embrace differences,” says Nancy Breiling Nessel, the founder of GettingGenZ.com, the consulting firm. “They are inclusive. They are accepting. This is a unique quality that separates them from prior generations, and a quality these prior generations will learn from Gen Z.”
“Because this generation is extremely ethnically diverse, they embrace diversity and they embrace differences.” –Nancy Breiling Nessel