How to Retain the Gen Z App Consumer

According to research by CleverTap, app retention, surprisingly, is a lot like dating! It’s very challenging to capture the attention of Gen Z, whose selective third eyes, with high speed filters, contribute to the fact that 23% of apps are used just once (Applause, 2017*). By engaging today’s patterns and behaviors of dating one another, you can succeed at keeping your Gen Z customers on your app by turning a first date into a long-term relationship. This guide has many clever, data-backed tips that you can use to help you capture the elusive Gen Z consumer along with many other mobile customers.

How App Retention is Like Dating and Getting Engaged, by CleverTap and Siege Media

We all know that Gen Z customers are incredibly tech savvy and active mobile users for almost everything. Their phones are their third eyes and they can browse, shop and post faster than anyone. It’s no surprise that their has businesses are trying to figure out how to convert these and other browsers into customers on the media they consume: mobile and mobile apps. Unfortunately, 23% of apps are used just once and apps lose nearly 90% of daily active users 30 days after it’s been downloaded (CleverTap, 2017).

Fortunately, a little love and nurture can go a long way when it comes to engaging and retaining all consumers on mobile apps. CleverTap has a collection of app retention stats and a guide full of tips for keeping your users on your app. App retention is, surprisingly, a lot like dating! Things like making a good first impression go a long way in building your relationship with your consumer and making them say “I do!” (to your product or service).

This guide has many clever, data-backed tips that you can use to help you capture the elusive Gen Z consumer along with many other mobile customers. For example, did you know that basic personalization has been found to boost engagement by almost 10%? This means that taking the time to craft tailored messages for your app users and pushing them at the right times can engage users even more. Peruse through the guide below to see how you can better engage all app users, including Gen Z.