Nancy is a Marketing Consultant with an expertise in Generation Z and one of the premiere subject matter experts on this generation. In 2012, and deeply involved with youth as a parent and marketer, she identified the highly unique sociological behaviors among the emerging cohort of children born from 1997-2010, unprecedented behaviors driven by the technology boom. Thus she began researching and blogging about this generation of tech-savvy pioneers on gettinggenz.com.
Nancy works to prepare marketers, employers, educators, and even parents for the changing tide that is Generation Z. Nancy is one of the first American marketers to focus on building global awareness around Generation Z, the powerful generation of 10-23 year olds born directly after Generation Y (Millennials), and the first generation to grow up in a fully digital world. Today the blog has over 50,0000 visitors.
As a marketing professional with over 10 years experience analyzing multi-generational consumer behavior, Nancy has developed keen behavioral insight and generational foresight. A progressive thought leader with two Generation Z teens of her own, she identifies and disseminates emerging demographics, untapped behaviors, and new trends in Generation Z.
Nancy’s personal and professional experience has given her widespread generational expertise on everyone from Gen X to Gen Z. With the ability to articulate the deep social and emotional insights behind today’s multi-generational behaviors, she has positioned herself as a leading resource on generations for global organizations. Sparks & Honey, Stylus Innovation, Happen Innovation Agency, and the Los Angeles ad agency, Omelet, have featured her articles and quotes in major reports about Generation Z. She’s also presented her deep knowledge about Gen Z to many audiences including the Chicago White Sox, two leading auto manufacturers, the # 1 shoe retailer and several educational institutions. Mojeh fashion magazine featured an exclusive interview with Nancy, showcasing her expertise in fashion and retail among Gen Z.
Before launching her career as a generational expert in 2012, Nancy worked in brand management and marketing consulting for the world’s leading consumer brands. As the Director of Marketing for a global marketing innovation consulting firm, she tracked and reported industry trends for the world’s leading consumer brands. In this role, Nancy discovered her true gift and passion – identifying sociological trends and insights, analyzing their impact on society and expressing fresh insights in an informative and educational manner.
Earlier in her career, Nancy created e-commerce sites for Philips NA as a direct-to-consumer marketing manager, breaking down major revenue barriers between sales and marketing teams during the internet boom. Prior to that, she was was the top graduate of a Fortune 50 management training program where she directed highly complex, brand-driven multi-million dollar marketing programs for one of the world’s most successful consumer brands.
Nancy earned her BA in political science from Hobart and William Smith Colleges, where her liberal arts degree taught her to think conceptually, critically and definitely creatively. She also holds an MBA in marketing from The College of William and Mary where she honed her business skills and marketing savvy while attending on a full scholarship.
Originally from New York, Nancy has resided in CT with her family, including two Gen Z’s of her own, since 1999.