‘Tis the Season to Think like a Gen Z

‘Tis the Season to Think like a Gen Z

My Gen Zees came home from school today proudly chanting a phrase they learned at their fairly diverse and non-discriminating school, “Happy Christmahanakwanzika” I love it – a playful and politically correct way to wish everyone a happy holiday, whatever it is they celebrate, without offending or excluding any specific religion. However, amidst the glorious […]

Gen Z and #AlexFromTarget

Gen Z and #AlexFromTarget

Gen Z and #AlexFromTarget  Nov 7, 2014 During election week, I’ve been following one of the most successful campaigns for an unlikely candidate.  It’s not an election campaign but a social media marketing campaign for overnight teen success Alex LaBeouf, aka #AlexFromTarget. Generation Z’s teenage girl fandoms in particular are getting the credit for making […]

Gen Zs are Foodies

Gen Zs are Foodies

Gen Zs are already Foodies. By age 10, they demand and enjoy high quality food – food that is fresh, tasty, authentic, ethnic, comes with choices and is hopefully nutritional. In 2012, Time magazine informed us about child foodies in “Are Foodie Kids the Sign of End Times”…well they’re growing up.  Gen Zs already have adult palettes, but […]

Happen Innovation gets Gen Z

Happen Innovation gets Gen Z

Happen, a global innovation agency with over $1.9billion in incremental revenue, just released their creation of a book on Generation Z written in just 48 hours.  I highly recommend you read it – Happen_GenZ_New_Kids – because reading it is like taking a social psychology course with an honest yet brilliant and creative professor.  Unlike other agency reports and articles […]

The Generation Cocktail

The Generation Cocktail

This week I’m working on a piece for a client who specializes in Millennials and the workplace. Filled with information about generation clashes, an analogy popped into my head (I love analogies), one that I feel compelled to share today, now; isn’t that so Gen Z?  And it’s fun to think about entertaining analogies with Summer […]

How Old is Gen Z?

Gen Zs are graduating and “ready for takeoff” into the real world more than previous generations.  We need to be ready for takeoff too by knowing the demographics and behaviors of this refreshing generation.  Exactly how old is Generation Z? What year did births begin and end for this rising generation?  I have my own definition – […]

The Art of Thin-Slicing Information

  Without knowing it, Gen Zs are masters at the art of “thin-slicing”, Malcolm Gladwell’s term for the ability to clear through information clutter and make wise decisions quickly, intuitively and unconsciously. These “Digital Natives” interface with information across multiple media all day long. Their fingers – and brains – are eagerly exposed to magnitudes […]

Why Are Gen Zs Addicted to Uggs?

Why Are Gen Zs Addicted to Uggs?

Why Are Gen Zs Addicted to Uggs? Climbing through boulders of ice and dirty snow, I frequently think about footwear, especially Uggs because everyone is wearing them. Ugg is one of the most popular brands among suburban Gen Z girls in the US and as a marketer blogging about Gen Z, I am fascinated by […]

Get With It Valentines Day!

Valentines Day 2014 is upon us and for the Gen Zs who are in a “relationship”, this can be a very confusing holiday.  Valentines Day is one of the most traditional holidays, filled with offline rituals including high maintenance gifts, Hallmark cards, dates at the Olive Garden and maybe romance. But such offline rituals are […]

What Gen Zs Demand from Brands this Holiday

What Gen Zs Demand from Brands this Holiday This holiday season, online retailers need to target the Gen Z consumer segment, because tech savvy Gen Zs play a powerful role in influencing what “Santa” buys for them.  While Moms complete over 70% of the purchase transactions, Gen Zs have the most influence because they know […]