Here’s How Generation Z Is “Living Their Best Life”
While many of us struggle with inflation in our daily lives, savvy Generation Z consumers are finding ways to live the life they want on the limited budgets of those just starting their careers. Sofia is a 24-year-old college graduate sharing a one-bedroom apartment in New York City with two roommates. Working hybrid for an […]
Three Lifestyle Trends Driven By Generation Z
Three Lifestyle Trends Driven By Generation Z Featured in Brainz Magazine Written by: Nancy Breiling Nessel, Executive Contributor Altruistic consumers of Generation Z are accelerating the growth of three emerging lifestyle trends: “Good Vegan”, “Sober Serious” and “Mental Fitness”. Generation Z is a global generation of 2 billion young adults born between 1997 and 2010. […]
Generation Z Wants Their Brands To Be Transparent, Not Their Lingerie
Generation Z’s commitment to feminism and body empowerment is turning up everywhere and I think it’s fabulous. Now the dominant consumer segment with $143 billion in buying power, Generation Z will restrict their engagement to brands that are committed to shared values of inclusivity, transparency and body empowerment and at last, major brands are listening. […]
How to Make College 2021 One of the Wisest Years of Your Life
For me, college truly was an experience that was one of “the best four years of my life.” So, when I interviewed students about their college experience during the pandemic, I realize they need help with turning this “maybe not the best year of my life” into one of the wisest years of your life. […]
Which Colleges are “Getting Reopening Right” and Why?
The college community is three weeks into fall semester 2020 and the pandemic performance results thus far range from alarming to somewhat comforting… for those fortunate few. My college kids (and students in my research circles) are back on campus. Almost every day we exchange stories about their life under the pandemic, a strange new […]
How to Survive Learning Remotely at CoronaCollegeOnline
Days away from the hoped-for fall semester, college students and their parents remain trapped in a conundrum that’s been brewing all summer. While some bravely move into dorm rooms, others are ditching loaded Bed Bath and Beyond carts after abrupt announcements that their school has rolled back plans for in-person education. Coronavirus cases among college […]
Generation Z Rises From Social Distance to Social Justice
Generation Z will not let pandemic and quarantine hold them back from driving change. As the nation has been gripped by protests, resilient and vocal new Gen Z activists are using social media as one of their “tools for justice” to connect, mobilize and call out societal inequities. Gen Z’s powerful demands for change will […]
How to Retain a Gen Z Employee
As a generational consultant since 2012, I have a lot to say about the recent New York Times article, Need to Keep Gen Z Workers Happy? Hire a ‘Generational Consultant’. With Generation Z entering the workforce, organizations are turning to generational consultants to help create a more harmonious workplace by better understanding each of […]
How to Work With Generation Z
The oldest and highly motivated members of Generation Z, recent high school and college graduates, are enthusiastically entering the workforce at a rapid pace. Gen Z is expected to comprise 20% of the US workforce in 2020. These career-oriented yet social digital natives are expressing radically different expectations and behaviors in the workplace than those of […]
Featured in Vogue International, “Generation Z Is Redefining What ‘Sexy’ Means”
I was recently interviewed by Olivia Petter, a lifestyle writer at The Independent, for her Vogue International article entitled “Generation Z is Redefining What “Sexy” Means”: “This is affecting the way that Gen Z engages with brands, with a recent report by think-tank Irregular Labs finding that the key thing making brands “cool” to Gen Z-ers […]