about gen Z

Generation Z is a tech-savvy multicultural generation that is highly global, both in population and perspective.  Also known as “screen addicts” or “Generation Zed”, today’s cohort of confident and curious screeners are tomorrow’s entrepreneurs, consumers, peace negotiators, global leaders, game-changers and major contributors to social causes.

Generation Z is a very global population, physically and conceptually. 

  • As of 2016, there are 23 million Gen Zs in the US born between 1996 and 2010. 
  • With a global population of 1.86 billion, Generation Z accounts for 27%, or nearly a third, of the total population. 
  • The majority of Generation Z resides in under-developed or developing countries. The top 10 countries account for 57% of the Gen Z population. Among the top 10 countries, all but the US are developing or under-developed countries. Countries with the maximum Gen Z populations include India, China and Nigeria.  The Gen Z population is relatively low in mature markets such as Europe.

Generation Z is defined as those born between 1996 and 2010, or age 7-21 in 2017.  

  • Different sources state different birth dates, with birth dates ranging from 1992-1996 and end dates ranging from 2000-present.  An infant and a teen need to be treated very differently which I one reason I end the generation in 2010.
  • Gen Z’s birth dates coincide with the birth of technology, around 1995 with the debut of the PC, and email. Awareness of global incidents increased in 1995, just as Gen Z saw everything on screens at an early age.
  • Gen Z follows the omnipresent era of Boomer babies, Gen Y who is considered to be born between 1980 and 1995. Gen Z is very different than Gen Y.
  • Gen Z ends in 2010 because that’s when Gen X births declined and more Gen Ys began giving birth. The generation after Gen Z is called Generation Alpha are being raised very differently than Gen Z.

Formative years, Gen Z raised by Gen X, help define who Gen Z is today. 

  • Majority of Gen Zs are the children of Gen X (born 1965-1980). While Gen X was labeled latchkey kids and rebellious teenagers, Gen X parents are doing an impressive job raising responsible and motivated Gen Zs. Gen X parents work hard and give their offspring a lot more attention than they received as children.
  • Gen X, and truly all parents of Gen Z, are the first generation of parents to raise children in a tech-driven society and most agree, it’s not easy.  We are pioneers, navigating unprecedented territories dominated by technology and social media.
  • Right now the teens and teens of Gen Z are focused on their futures, thinking about internships, how to earn money to pay for college, building an online business, and most very concerned about their grades.
  • The younger Gen Zs, raised by Gen X and Gen Y, are attending specialty schools,  highly booked at home and outside school, and likely becoming highly addicted to screens at a very early age.  This addiction is ok if it’s educational and managed.

Leading traits of Gen Z
Here are my leading traits for Gen Z based on four years of research & observation. Contact me for full report. nbnessel@gmail.com

  1. Tech-Ingenious
  2. Diverse & Inclusive
  3. Altruistic / Charitable
  4. Entrepreneurial
  5. Resilient
  6. Global
  7. Confident
  8. Independent
  9. Financially Practical
  10. Surprisingly Social

Suggested Sources:
Gen Z Stats by Vision Critical 10/2016 https://www.visioncritical.com/generation-z-statistics/

One thought on “about gen Z

  1. Pingback: Marketing to iGen: Lessons from the "I hate you Mom" Ad - MarketingScoops MarketingScoops

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