Nancy Breiling Nessel
nbnessel@gmail.com

Marketing professional seeking a management position with a nonprofit organization. MBA who has 15 years of progressive work experience holding leadership positions in marketing and market research for Fortune 50 consumer brands. Empathetic idea generator with excellent written & verbal communication skills

PROFESSIONAL EXPERIENCE
DEPRESSION & BIPOLAR SUPPORT ALLIANCE (DBSA)

March 2020 – Present
Leader of Mental Health Support Groups

  • Leading online support groups for individuals with mental health issues including depression, anxiety and bipolar disorder
  • Voluntarily created groups with DBSA MD as a way to support those more at risk for depression or suicide during COVID-19 quarantine
  • Groups of 10 individuals age 21-30 meet 2x/week
  • Listen, counsel, support, advise, inquire and probe group members to help overcome quarantine challenges and build resiliency

WRITER’S BLOCK INK, New London, CT, 2017 – Present  
Board Member for Nonprofit Organization for Youth in the Performing Arts
Oversee marketing, communications and strategic planning for performing arts nonprofit organization for youth that ignites social change through the creative expression. Planned and launched fundraising development platform and campaign to raise funds during COVID-19 

Marketing Instructor for Youth Summer Performing Arts Workshop 
Taught 20+ young emerging artists how to promote their talents and productions advocating social justice. Mentored students on marketing and promotion, including marketing content, marketing materials, public relations, social media and digital advertising 

GETTINGGENZ.COM 2013 – 2019
Market Research Consultant / Writer (www.gettinggenz.com)

  • Identify, research, write and publish emerging trends and unique insights into Generation Z, today’s tech-savvy multicultural generation of 2 billion youth under age 23 
  • Build awareness and generate revenue by promoting research through social media, networking and online collaboration
  • Conduct primary and secondary market research (surveys, interviews and focus groups) among diverse insight community of over 100 students—capture insights and publish 24 articles/year on WordPress blog bolstered by social media 
  • Interviewed frequently as Gen Z expert; media credits include MOJEH fashion, Knowledge@Wharton, Sparks & Honey and News12; Gen Z expert contributor for GAIA Insights, a global leadership development firm
  • Consult as Gen Z expert for prestigious organizations, brands and agencies, such as Chicago White Sox, ALDO Shoes, Nissan, Honda, Novartis Germany, Kantar Future and The Williams School 

FLETCHER KNIGHT, Stamford, CT, 2006 – 2012
Marketing Director and Business Development

  • Identified emerging consumer trends in beauty and food industries through category research and store visits; co-authored over 20 insight reports published in highly targeted email marketing campaigns that generated 45% response rate.
  • Generated significant new business and created B2B marketing strategy/growth plan for leading marketing innovation and consumer research firm.
  • Grew segmented database from zero to 350 prospective clients—consumer product executives at Fortune 100 brands— through lead generation, networking at conferences and sales pitches. Landed Colgate account, a $59 billion brand.

DIGITAS, Norwalk, CT, 2003 – 2005
Marketing Consultant, Marketing Strategy Group 

  • Evaluated digital communication strategies for major corporate clients, including United Airlines and Match.com 
  • Analyzed site usability driven by consumer insights; identified opportunities to build site traffic and revenue. Planned and presented site analyses and recommendations to senior management of Fortune 100 corporations.

PHILIPS NA, Stamford, CT, 1998 – 2002
Manager, Direct / e-Commerce Marketing

  • During Internet bubble, pioneered direct-to-consumer marketing, sales and pricing strategy for Norelco and Philips, a $12.1 billion global brand ranked #43
  • Designed and managed Norelco’s first direct-to-consumer website, unveiling e-commerce for direct sale of electric razors and grossing $10 million in direct sales
  • Managed 10 annual direct email marketing campaigns resulting in 20% response driven by segmented content/messaging
  • One of 10% of Philips employees to receive highest performance rating

EDUCATION 

COLLEGE OF WILLIAM & MARY, Williamsburg, VA,
Masters in Business Administration, Marketing
Awarded full scholarship for two-year, full-time MBA program

HOBART & WILLIAM SMITH COLLEGES, Geneva, NY
Bachelor of Arts, Political Science

SOUTHERN CT STATE UNIVERSITY, Graduate School of Counseling, Psychology & Special Education, 2018

CERTIFICATIONS

University of California, Davis, Certificate in Fundraising and Development Foundations, April 2020

Rice University, Glasscock School of Continuing Studies
Coursework in College Access Counseling, 2018-2019

New York University, School of Professional Studies, Social Media Marketing for Nonprofits, 2015

SELECT NON-PROFIT EXPERIENCE

STAMFORD PUBLIC SCHOOLS, Stamford, CT, January 2019—August 2019
Upward Bound Saturday Academy Tutor
Provide instruction and enrichment for low-income and potential first generation college students on the college admissions process. Personally developed curriculum—including finding the right college fit, the application process, financial aid, and transitioning to college. Advise Gen Z students in groups and individually. 

GIRLS WITH IMPACT, Greenwich, CT, January 2019 – August 2019
Business Coach
Coach Generation Z girls through actual development of a business, including product, branding, prototype, and marketing/business plans. Lead weekly “mini MBA” classes on entrepreneurship that helps girls impact their world and positions them for future success.

THE WILLIAMS SCHOOL, New London, CT, 2014 – 2017
Member of Marketing & Admissions Committee, Parent Ambassador Network
Leading contributor for highly selective committees challenged with growing school admissions. Collaborated with admissions on brand positioning and communications

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