How to Retain a Gen Z Employee
As a generational consultant since 2012, I have a lot to say about the recent New York Times article, Need to Keep Gen Z Workers Happy? Hire a ‘Generational Consultant’. With Generation Z entering the workforce, organizations are turning to generational consultants to help create a more harmonious workplace by better understanding each of […]
How to Work With Generation Z
The oldest and highly motivated members of Generation Z, recent high school and college graduates, are enthusiastically entering the workforce at a rapid pace. Gen Z is expected to comprise 20% of the US workforce in 2020. These career-oriented yet social digital natives are expressing radically different expectations and behaviors in the workplace than those of […]
Featured in Vogue International, “Generation Z Is Redefining What ‘Sexy’ Means”
I was recently interviewed by Olivia Petter, a lifestyle writer at The Independent, for her Vogue International article entitled “Generation Z is Redefining What “Sexy” Means”: “This is affecting the way that Gen Z engages with brands, with a recent report by think-tank Irregular Labs finding that the key thing making brands “cool” to Gen Z-ers […]
Trends Among Today’s Teenagers
The HBO series ‘Euphoria’ has triggered a closer look into reckless behavior among today’s teenagers. This recent New York Times article, “The ‘Euphoria’ Teenagers are Wild. But Most Real Teenagers Are Tame.” refers to Generation Z as not the reckless generation portrayed in the series, but as the “cautious generation”. Gen Z is actually growing up […]
Less Snowplowing, More Empowering
Every morning, another story about parents behaving badly pops up in my news feed. In just a few months we’ve seen stories about bribery in the Varsity Blues scandal, shocking and despicable verbal abuse at the elite Sidwell Friends School and parents posting photos of their children on social media without their child’s permission. The […]
Getting to Know Gen Z in the Workplace
If your organization is hiring, read this infographic from Fundera – 16 Key Stats on Gen Z to Help Get Your Workplace Ready – to learn how to attract and retain members of this well-educated, diverse and hard-working generation. Popular culture is all too familiar with Millennials and the stereotypes that come with the generation. […]
Generation Z College Students are Struggling on Campus
“Only four more weeks, four more weeks. I think I can make it.” – Jon, 18…“It’s just so much to handle myself.” – Caroline, 18…“I feel like I’ve been thrown to the wolves.” – David, 19 In just a few weeks, a very anxious cohort of Generation Z students will complete their freshman year of […]
Creativity in the Workforce – Gen Z
Here’s an article I wrote about optimizing Generation Z’s creativity in the workforce. It was just published on generationy.com by the global consulting firm GAIA Insights. Creativity will play an extraordinary role in the evolving workforce of the 21st century. Gen Z Expert Nancy Nessel says today’s Generation Z, is a tech-savvy multicultural generation whose creative […]
How to Retain the Gen Z App Consumer
According to research by CleverTap, app retention, surprisingly, is a lot like dating! It’s very challenging to capture the attention of Gen Z, whose selective third eyes, with high speed filters, contribute to the fact that 23% of apps are used just once (Applause, 2017*). By engaging today’s patterns and behaviors of dating one another, you […]
Branding GenZ: Lessons Learned from the Redesigns of Iconic Logos
According to this study by Siege Media, Gen Z pays more attention to brand logos than older generations do. This doesn’t surprise me given how visual these digital natives are – screening 24/7 and shopping with an 8 second filter. With eagle eyes for a brand’s true identity, Gen Z will remember brands that can […]