Gen Z, Unplugged

Alas, Generation Z is coming of age. With many now in their teens, our ingenious yet curious Gen Zees, when unplugged from their screens, are facing M-rated social situations like sex, drugs and mental illness for the first time. The problem? These situations don’t come with an app. Inaugural exposure to intense adolescent situations like […]

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Look to Gen Z, the Social Networking Experts, to Help Build Your Professional Network

Gaia Insights, Fall 2015 – It’s All About Connections: The Rise of Networking in a Virtual World The definition of networking has changed dramatically over the past 20 years, quickly changing from face-to-face event hopping, to mastering your presence in social media. Thanks to technology, professionals and ambitious teens have many more opportunities to build relationships. […]

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‘Millennials on Steroids’: Is Your Brand Ready for Generation Z? Press Interview with knowledge@wharton

‘Millennials on Steroids’: Is Your Brand Ready for Generation Z? The Wharton School of Business (U Penn) recently approached me for an interview about marketing to Gen Z. Solid interview filled with a speedy exchange of insights, a well written article (featuring me) and fantastic press for gettinggenz.com.  “Because this generation is extremely ethnically diverse, they embrace diversity […]

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Global Citizen Festival 2015 and Gen Z

Did you hear about the Global Citizen Festival last Saturday in NYC? This video is a helpful wrap up of who was on stage. But here’s my wrap-up of what a festival like this means for Generation Z. Generation Z is ready to take the stage.  Last Saturday at the fourth annual Global Citizen Festival, 60,000 […]

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Generations X, Y and Z Put Fall 2016 into Perspective

For Generation X,Y and Z in the Northern Hemisphere, this is the end of a beautiful sunny summer.  On the outside we may appear relaxed with a golden tan, a toned body, glowing eyes and a big smile  left over from memories of how we felt on vacation. But on the inside, many of us are hardly relaxed; we […]

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For Generation Z, back-to-school trends driven by the need for Agility

For Generation Z, back-to-school trends driven by the need for Agility – – As Generation Z heads back-to-school for 2015-2016, I’ve been feverishly tracking the incredibly innovative back-to-school trends – in fashion, technology, supplies and overall Gen Z behavior. Let me tell you: it’s not “back”-to-school, it’s ‘back” to the future. These products are hardly the dusty notebooks scraped off the […]

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