Meet the New Interns: Gen Z

Meet the New Interns: Gen Z

Originally posted on gettinggenz.com:
Featured on GAIA Insights June 2015 – – Did you know that there are 1.9 billion Gen Zer’s in the world and that 50% of the world’s population is under 25 years old? With stats like that, other generations better get ready to work with this ambitious, tech savvy, globally…

Gen Z in the Workforce

Gen Z in the Workforce

Graduation 2016 is upon us and the ambitious graduates of Generation Z are gearing up to enter the workforce. Generation Z has a very different approach to their futures – one that’s practical, meaningful and balanced. For a clear idea of what our future workforce looks like, here’s a very informative info graphic by Richard Madison, Marketing Executive Brighton […]

Gen Z on Super Bowl 50

Gen Z on Super Bowl 50

The TV ads of Super Bowl 50 are receiving mixed reviews among the post-game marketing chatter.  While I enjoy analyzing the performance of these $5M ads, I enjoy sharing the performance of the ads from a Generation Z perspective even more. So how did the Super Bowl 50 ads perform among Generation Z?  Most were somewhat entertaining, a couple were cute, […]

Virtual Reality’s Appeal to Generation Z

I recently connected with John Miley of the Kiplinger Letter who wanted to know how Virtual Reality (VR) would appeal to Generation Z.  My reaction? Like bees to honey!  Having the ability to ‘travel,’ ‘tour’ and ‘experience’ without leaving their room will sound like an outstanding proposition to them.  Gen Z, particularly gamers, are already experiencing […]

Gen Z, Unplugged: Weed

Gen Z, Unplugged: Weed

As Gen Z matures, Gen Z is increasingly exposed to M-rated social situations that do not come with an app, situations like drinking, smoking weed, consenting to sex, cyber-bullying or seeking other pleasures to handle all the pressure.  I recently kicked off an investigative series entitled, “Gen Z, Unplugged”, where I explore what Gen Z […]

How to Market to a Gen Z Teenager – by Upfront Analytics

How to Market to a Gen Z Teenager – by Upfront Analytics

 Upfront Analytics, a global market research firm, recently produced this phenomenal infographic based on market research through gaming apps.  Here’s their 10 tips on how to market a product / service to a Generation Z Teenager. A quick scan will most definitely help you get to know today’s Generation Z teenager.

Gen Z, Unplugged

Gen Z, Unplugged

Alas, Generation Z is coming of age. With many now in their teens, our ingenious yet curious Gen Zees, when unplugged from their screens, are facing M-rated social situations like sex, drugs and mental illness for the first time. The problem? These situations don’t come with an app. Inaugural exposure to intense adolescent situations like […]

Look to Gen Z, the Social Networking Experts, to Help Build Your Professional Network

Look to Gen Z, the Social Networking Experts, to Help Build Your Professional Network

Gaia Insights, Fall 2015 – It’s All About Connections: The Rise of Networking in a Virtual World The definition of networking has changed dramatically over the past 20 years, quickly changing from face-to-face event hopping, to mastering your presence in social media. Thanks to technology, professionals and ambitious teens have many more opportunities to build relationships. […]

“New fashion trend ‘normcore’ a hit among Gen Z” –  helping 12 News get Gen Z fashion

“New fashion trend ‘normcore’ a hit among Gen Z” – helping 12 News get Gen Z fashion

Curious about the latest fashion trends among Generation Z? I recently spoke with 12 News about one curiously unfashionable Gen Z fashion trend called Normcore, a portmanteau of the words “normal” and “hardcore”.  Gen Zees are intentionally wearing clothes where a Gen Z is “trying to have a style that’s not having a style” and one that’s […]

Business Insider recently interviewed me about how Gen Z shops. This article is a must read!

Business Insider recently interviewed me about how Gen Z shops. This article is a must read!

Business Insider recently published an article about shopping with Generation Z.  I believe writer Mallory Schlossberg nailed it.  Generation Z shops very differently than you’d expect! Read on to see how they shop, where they go and why they buy the brands they want. Some snapshots of what I have to say about Gen Z […]