Published July 24, 2019.
I was recently interviewed by Olivia Petter, a lifestyle writer at The Independent, for her Vogue International article entitled “Generation Z is Redefining What “Sexy” Means”:
“This is affecting the way that Gen Z engages with brands, with a recent report by think-tank Irregular Labs finding that the key thing making brands “cool” to Gen Z-ers is authenticity. This is not a generation that glorifies lithe-limbed Victoria’s Secret models as the sole bastions of beauty. Instead, it’s looking to brands that celebrate a diverse range of body types, skin colours and physical abilities such as Fenty Lingerie, Aerie and Dove. Marketing consultant Nancy Nessel explains that Gen Z defines beauty as ‘being yourself’, telling Vogue: ‘Gen Z demands and appreciates each individual as their most authentic self.’”
Generation Z is developing its own definition of beauty, as it has in so many areas. I spoke with young females of Gen Z who believe beauty is completely individual, internal, natural and authentic, and should not be based on “traditional” concepts of beauty. This outspoken and inclusive generation rebels against traditional and often artificial beauty standards like the ones portrayed in social media, particularly on Instagram. Social media erupts in outrage when celebrities and “influencers” are caught Photoshopping their posts to make themselves appear skinnier, more “perfect” or “sexy.” It seems likely that much of this criticism is driven by their Gen Z followers, who are demanding authenticity over image. One teen explains why Gen Z is promoting authenticity: “People have realized the intense effects of unrealistic, detrimental beauty standards on teens’ mental health.”
For the full article, go to “Generation Z is Redefining What “Sexy” Means” in Vogue International