Below are some of the most informative reports and media about Generation Z that I’ve found. Check back often, as new Gen Z material is getting published every day.
Think
“How Generation Z’s social media savvy entrepreneurs are giving millennials a run for their money.”, CNBC Entrepreneurs. June 9, 2018
“How Generation Z Will Change the World.”, Time Video. April 2018
“Have Smartphones Destroyed a Generation?”, The Atlantic. Sept. 2017
“Gen Z and the Future of Retail.” , FITCH Brand & Retail Consultancy
“The 11 Biggest Generation Z Statistics Advertisers Must Know.“, MediaKix. March 2017
“2017 State of Gen Z.”, Center for Generational Kinetics. 2017
“Move Over, Gen Z is Here.”, Kantar MillwardBrown. 2017
“Generation Z: Rules to Reach the Multinational Consumer.” Sapient
“Meet Generation Z, Forget Everything You Learned About Millennials.”, Sparks & Honey
“Gen Z: The Future of Higher Education.”, Altitude
“Wake Up: A Strategic Intel Report on Gen Z.”, Omelet Intelligence
Subscribe
YPulse
Cassandra Daily
Social Media Marketing Trends 2017 by DreamGrow
Engage: Teens by MediaPost
We Are Generation Z (blog)
Learn
Mojeh.com – The Zeitgeist of Gen Z (a personal interview)
Sourcing Journal – Getting to Know Gen Z & Retail
knowledge@wharton – Millennials on Steroids: Is Your Brand Ready for Generation Z?
Business of Fashion – Tapping Generation Z
NY Times – Luxury Retailers Seek a Way into Generation Z
Business Insider – Where Generation Z Shops
Business Insider – Social Media is Killing Traditional Retailers
