Below are some of the most informative reports and media about Generation Z that I’ve found. Check back often, as new Gen Z material is getting published every day.
Research
“How Generation Z’s social media savvy entrepreneurs are giving millennials a run for their money.”, CNBC Entrepreneurs. June 9, 2018
“How Generation Z Will Change the World.”, Time Video. April 2018
“Have Smartphones Destroyed a Generation?”, The Atlantic. Sept. 2017
“Gen Z and the Future of Retail.” , FITCH Brand & Retail Consultancy
“The 11 Biggest Generation Z Statistics Advertisers Must Know.“, MediaKix. March 2017
“2017 State of Gen Z.”, Center for Generational Kinetics. 2017
“Move Over, Gen Z is Here.”, Kantar MillwardBrown. 2017
“Generation Z: Rules to Reach the Multinational Consumer.” Sapient
“Meet Generation Z, Forget Everything You Learned About Millennials.”, Sparks & Honey
“Gen Z: The Future of Higher Education.”, Altitude
“Wake Up: A Strategic Intel Report on Gen Z.”, Omelet Intelligence
Articles
Generation Z’s Suicide Epidemic, Axios June 18, 2019
The Most Anxious Generation Goes to Work, Wall Street Journal May 9, 2019
Mojeh.com – The Zeitgeist of Gen Z (a personal interview)
Sourcing Journal – Getting to Know Gen Z & Retail
knowledge@wharton – Millennials on Steroids: Is Your Brand Ready for Generation Z?
Business of Fashion – Tapping Generation Z
NY Times – Luxury Retailers Seek a Way into Generation Z
Business Insider – Where Generation Z Shops
Business Insider – Social Media is Killing Traditional Retailers
