How to Retain the Gen Z App Consumer

How to Retain the Gen Z App Consumer

According to research by CleverTap, app retention, surprisingly, is a lot like dating! It’s very challenging to capture the attention of Gen Z, whose selective third eyes, with high speed filters, contribute to the fact that 23% of apps are used just once (Applause, 2017*). By engaging today’s patterns and behaviors of dating one another, you […]

Branding GenZ: Lessons Learned from the Redesigns of Iconic Logos

Branding GenZ: Lessons Learned from the Redesigns of Iconic Logos

According to this study by Siege Media, Gen Z pays more attention to brand logos than older generations do. This doesn’t surprise me given how visual these digital natives are –  screening 24/7 and shopping with an 8 second filter. With eagle eyes for a brand’s true identity, Gen Z will remember brands that can […]

Please Join Me at the Marketing to Gen Z Conference, April 11, 2018 in NYC

This April, I am very excited to be a panelist at the Marketing to Generation Z Conference in NYC. Please consider joining me at this highly informative event about understanding and marketing to Generation Z, the generation of digital natives. This unprecedented immersion into Generation Z will be held at the Scandinavia House in NYC […]

Generation Z Applies Early Decision to Everything

Generation Z Applies Early Decision to Everything

Generation Z Applies Early Decision to Everything Today is a very important day for high school seniors in Generation Z.  It’s November 1, the date when Early Decision and Early Action college applications are due. Today, Generation Z is submitting more than an application to attend a college or university; they are submitting an application to […]

Have Smartphones Destroyed a Generation? The Atlantic, Sept. 2017

Have Smartphones Destroyed a Generation? The Atlantic, Sept. 2017

The Atlantic Magazine, September 2017 Has the Smartphone Destroyed a Generation? Podcast: Radio Atlantic Episode 6, Are Smartphones Harming Our Kids? Concerned about your Gen Z’s excessive phone use? If you are, read on. If not, you should be so put your phone down, and read on. Here are some highlights of an alarming study […]

Generation Z Considers Cost When Selecting a College – Research by Nitro College

Generation Z Considers Cost When Selecting a College – Research by Nitro College

Students from Generation Z are enrolling in college this fall semester, but does their outlook on college differ from students of past generations? A study by Nitro College surveyed over 5,000 students from Generation Z to find out how they’re approaching their college experience when it comes to field of study and financial decisions.  It’s […]

Top 10 Insights on Gen Z in the Workplace, by Sage

Sage recently carried out research around the new working relationships between Generation Y and Generation Z.  Here’s an infographic with the top 10 things you need to know about these generations in the workforce.  You can see the research findings here: https://www.sage.com/za/business-resources/essential-reading/gen-z-in-the-workplace

Will Gen Z be All Right?

Will Gen Z be All Right?

It’s mid-June 2017.  Suddenly, the cheerful sun is shining upon us ever so brightly, colorful blooms providing a hopeful landscape of opportunity… and highway I95 on the Northeast Corridor is crazy jammed more than ever.  It’s jammed more than ever because it’s a very special season:  college graduation season for Generation Z. At the age […]

Exclusive Interview with MOJEH:  “The Zeitgeist of Z”

Exclusive Interview with MOJEH: “The Zeitgeist of Z”

The Zeitgeist of Z by MOJEH Marketing specialist Nancy Nessel shares her insights on how members of Generation Z are changing the world of fashion.  MOJEH Magazine, the global and stylish go-to fashion resource for luxury, recently interviewed me to learn more about Generation Z and why high fashion is embracing the latest generation. The MOJEH article, The Zeitgeist of […]

Make America Stylish Again

Make America Stylish Again

Let’s face it:  Generation Z has been lacking style. Up until recently, a good portion of Gen Z has thrown on an anonymous, yet comfortable, uniform consisting of the hoodie, ripped jeans and an acceptable brand of sneakers – a uniform so dark and “popular” that no one would ever stand out. That was the point.  But Gen Z […]