Generation Z Wants Their Brands To Be Transparent, Not Their Lingerie
Generation Z’s commitment to feminism and body empowerment is turning up everywhere and I think it’s fabulous. Now the dominant consumer segment with $143 billion in buying power, Generation Z will restrict their engagement to brands that are committed to shared values of inclusivity, transparency and body empowerment and at last, major brands are listening. […]
How to Retain the Gen Z App Consumer
According to research by CleverTap, app retention, surprisingly, is a lot like dating! It’s very challenging to capture the attention of Gen Z, whose selective third eyes, with high speed filters, contribute to the fact that 23% of apps are used just once (Applause, 2017*). By engaging today’s patterns and behaviors of dating one another, you […]
Get to Know the Emerging Gen Z Consumer
It’s time to think about Generation Z very differently. The generation we define as today’s tech-savvy kids is no longer just a bunch of kids who love their phones. Born in 1995, the eldest of this unprecedented generation of 2 billion globally are turning 21 this year. As adults, these ambitious Gen Z will have a favorable impact […]
Gen Z Gets Down to Business…via text
The 10 Commandments of Business Texting by GetVoIP [Infographic] Get ready, Gen Z (born in 1995) is turning 21 this year and entering the workforce with minds and manners like no other generation has before. This generation has grown up with an abundance of technology. From a young age many had smartphones, so texting is […]
How to Market to a Gen Z Teenager – by Upfront Analytics
Upfront Analytics, a global market research firm, recently produced this phenomenal infographic based on market research through gaming apps. Here’s their 10 tips on how to market a product / service to a Generation Z Teenager. A quick scan will most definitely help you get to know today’s Generation Z teenager.
“New fashion trend ‘normcore’ a hit among Gen Z” – helping 12 News get Gen Z fashion
Curious about the latest fashion trends among Generation Z? I recently spoke with 12 News about one curiously unfashionable Gen Z fashion trend called Normcore, a portmanteau of the words “normal” and “hardcore”. Gen Zees are intentionally wearing clothes where a Gen Z is “trying to have a style that’s not having a style” and one that’s […]
Business Insider recently interviewed me about how Gen Z shops. This article is a must read!
Business Insider recently published an article about shopping with Generation Z. I believe writer Mallory Schlossberg nailed it. Generation Z shops very differently than you’d expect! Read on to see how they shop, where they go and why they buy the brands they want. Some snapshots of what I have to say about Gen Z […]
‘Millennials on Steroids’: Is Your Brand Ready for Generation Z? Press Interview with knowledge@wharton
‘Millennials on Steroids’: Is Your Brand Ready for Generation Z? The Wharton School of Business (U Penn) recently approached me for an interview about marketing to Gen Z. Solid interview filled with a speedy exchange of insights, a well written article (featuring me) and fantastic press for gettinggenz.com. “Because this generation is extremely ethnically diverse, they embrace diversity […]
For Generation Z, back-to-school trends driven by the need for Agility
For Generation Z, back-to-school trends driven by the need for Agility – – As Generation Z heads back-to-school for 2015-2016, I’ve been feverishly tracking the incredibly innovative back-to-school trends – in fashion, technology, supplies and overall Gen Z behavior. Let me tell you: it’s not “back”-to-school, it’s ‘back” to the future. These products are hardly the dusty notebooks scraped off the […]
Happy Hour with the Generations
Here is what different generations think about each other in the workplace – provoking and uncensored! (Granted, these are simply two of many unscientific opinions…) For the full article, including Gen Y’s POV, go to Gaia Insights From a Gen X perspective… Baby Boomers – Enough Boom Already To the 1.2 billion Baby Boomers around the […]